CCPA imposes fines on nine digital platforms for using dark patterns
The Central Consumer Protection Authority has imposed fines on nine digital platforms for employing deceptive dark patterns to manipulate consumer behavior. These practices include adding hidden handling charges, forcing subscriptions, and creating false urgency during online transactions. The action follows the implementation of the Prevention and Regulation of Dark Patterns guidelines introduced by the government in 2023 to protect consumers from manipulative digital design tactics.
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What Happened
The Central Consumer Protection Authority has taken enforcement action against nine digital platforms for utilizing dark patterns that mislead or manipulate consumers during online bookings and purchases. Companies including Zepto, SpiceJet, FirstCry, PhysicsWallah, PharmaEasy, McAfee, and Anuj Jindal have been issued fines, while InterGlobe Aviation and BookMyShow have received notices regarding these practices. The Ministry of Consumer Affairs confirmed the penalties in a written response provided to the Rajya Sabha.
The government introduced the Prevention and Regulation of Dark Patterns guidelines in 2023 to prohibit 13 categories of deceptive online practices, such as hidden costs and forced subscriptions. These regulations aim to curb manipulative design elements that pressure users into making unintended purchases or sharing personal data. The recent penalties represent a broader regulatory effort to ensure transparency and fairness in the digital marketplace.
Key Facts
- The Central Consumer Protection Authority penalised nine digital platforms for using dark patterns.
- The 2023 guidelines prohibit 13 categories of deceptive online practices.
- Zepto was fined 7 lakh rupees for adding handling charges and subscription fees at checkout.
- The Ministry of Consumer Affairs disclosed the action in a written reply to the Rajya Sabha.
- Practices targeted include hidden fees, forced subscriptions, and creating false urgency.
The Timeline5
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6 Aug
- HTThindu-tamilஇண்டிகோ, ஜெப்டோ உள்ளிட்ட 9 நிறுவனங்களுக்கு அபராதம்
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6 states with local coverage. Spread across the country, with no regional concentration. Also carried by 2 national mastheads.
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