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Ministry of External Affairs launches official Snapchat account

The Ministry of External Affairs has launched an official account on Snapchat to engage with younger audiences. The move is part of a broader government effort to connect with Gen Z through various social media platforms.

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Office of the Ministry of External Affairs (India) 09
File photo: Pinakpani / CC BY-SA 4.0, via Wikimedia Commons

What Happened

The Ministry of External Affairs has officially joined the social media platform Snapchat. Ministry spokesperson Randhir Jaiswal announced the launch on X, inviting users to follow the account for exclusive stories, updates, and engaging content. The announcement was accompanied by the slogan, Let's Snap.

This initiative is part of a wider strategy by the Narendra Modi led government to increase its digital presence and reach the country's youth. By expanding to Snapchat, the government aims to utilize diverse social media channels to communicate directly with Gen Z and maintain connectivity with younger demographics.

Key Facts

  1. The Ministry of External Affairs has launched an official Snapchat account.
  2. Ministry spokesperson Randhir Jaiswal announced the launch on X.
  3. The account aims to provide exclusive stories and updates to followers.
  4. The move is intended to help the government connect with Gen Z.

The Timeline3

Every article on this story, in the order it was filed. We do not rank the outlets.

  1. 6 Aug

    1. DHDeccan Herald
      'Let's Snap!' Modi govt's yet another outreach to woo youngsters, MEA lands up on Snapchat
    2. PVPrajavani
      ‘ಲೆಟ್ಸ್ ಸ್ನ್ಯಾಪ್!’ ಯುವಕರನ್ನು ಸೆಳೆಯಲು ಮೋದಿ ಸರ್ಕಾರದ ಹೊಸ ಪ್ರಯತ್ನ

  2. 7 Aug

    1. ToIndia Today
      Foreign Ministry makes Snapchat debut amid PM Modi's Gen Z push

Where This Is Being Covered2 languages

Languages

Newsrooms carrying this story, by publication language.

  • English2 outlets
  • Kannadaಕನ್ನಡ1 outlet

Regional reach

States where a local newsroom is carrying this. National mastheads and wire agencies circulate everywhere and are counted separately, not drawn on the map.

Jammu & Kashmir: No local newsroomLadakh: No local newsroomPunjab: No local newsroomChandigarh: No local newsroomHimachal Pradesh: No local newsroomUttarakhand: No local newsroomHaryana: No local newsroomDelhi NCR: No local newsroomUttar Pradesh: No local newsroomRajasthan: No local newsroomGujarat: No local newsroomDadra & Nagar Haveli and Daman & Diu: No local newsroomMaharashtra: No local newsroomGoa: No local newsroomMadhya Pradesh: No local newsroomChhattisgarh: No local newsroomBihar: No local newsroomJharkhand: No local newsroomWest Bengal: No local newsroomOdisha: No local newsroomSikkim: No local newsroomArunachal Pradesh: No local newsroomAssam: No local newsroomNagaland: No local newsroomMeghalaya: No local newsroomManipur: No local newsroomTripura: No local newsroomMizoram: No local newsroomTelangana: No local newsroomKarnataka: Deccan Herald, PrajavaniAndhra Pradesh: No local newsroomKerala: No local newsroomTamil Nadu: No local newsroomPuducherry: No local newsroomLakshadweep: No local newsroomAndaman & Nicobar: No local newsroom
  • No local newsroom
  • 1 outlet
  • 2 or more

1 state with local coverage. Spread across the country, with no regional concentration. Also carried by 1 national masthead.

About This Analysis

One summary, built from every source. No single newsroom's voice.

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Paksh
3
Articles
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Key facts

Paksh: the sides a story is told from. 3 newsrooms filed on this one, and every filing is listed above.

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