Ministry of External Affairs launches official Snapchat account
The Ministry of External Affairs has launched an official account on Snapchat to engage with younger audiences. The move is part of a broader government effort to connect with Gen Z through various social media platforms.
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What Happened
The Ministry of External Affairs has officially joined the social media platform Snapchat. Ministry spokesperson Randhir Jaiswal announced the launch on X, inviting users to follow the account for exclusive stories, updates, and engaging content. The announcement was accompanied by the slogan, Let's Snap.
This initiative is part of a wider strategy by the Narendra Modi led government to increase its digital presence and reach the country's youth. By expanding to Snapchat, the government aims to utilize diverse social media channels to communicate directly with Gen Z and maintain connectivity with younger demographics.
Key Facts
- The Ministry of External Affairs has launched an official Snapchat account.Source not recorded
- Ministry spokesperson Randhir Jaiswal announced the launch on X.Source not recorded
- The account aims to provide exclusive stories and updates to followers.Source not recorded
- The move is intended to help the government connect with Gen Z.Source not recorded
About This Analysis
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